Whether you’re looking to create a new website, need some help with your current marketing materials, or just want to freshen up your social media contents, hiring a freelance copywriter can be a great way to get the help you need. But with tons of talented freelance copywriters out there, how do you go about finding the right one? Check out our top 8 tips for hiring a freelance copywriter to help you get started.
Before setting out and hiring a freelance copywriter, you have to know first what type of copy you need. Take some time to clearly define what you want to achieve and what you need your content to be. This may include the goal of your content and the tone of writing you want it to have. Once you have a clear idea on what you’re looking for, it will be easier for you to narrow down your search in finding the best copywriter for your business.
Not all copywriters are created equal. Some specialize in creating copies for websites while others are better at crafting social media posts, email templates, etc.
Look for freelance copywriters that specialize in the type of copy that you actually need. You can do this by checking out online marketplaces and job boards, especially the ones that pool all types of freelancers all over the internet. Just post, scroll, and search, and scout for the perfect freelance copywriter for you.
Get sample content from your freelance copywriter and ask them to send you their portfolio containing all their works. This will give you an idea of their writing style and how it matches up yours. More importantly, make sure they have experience writing about the content that you need for your business. If so, this can help you gauge whether or not they’re right for the job.
Always read reviews about a freelance copywriter’s past projects with former clients. You can also contact previous clients and ask them about the experience they had working with the freelancer. Good reviews and references can tell you how good a freelance copywriter is. These can also give you an idea on what it would be like working with them on a project.
Set an interview with your freelance copywriter. Don’t just solely rely on their portfolio, and get to know more about them through a 1:1 interview. Ask them questions about their past experiences, work process, and overall personality. Also, ask them what they think about your business and its target audience. Their answers to these questions can make or break your decision in hiring them.
Communicate to your copywriter all the necessary details of the projects. These include the main project concept, the tone of voice you want them to use, the message you want to relay, and the goals you want to achieve. Also, discuss your project timeline and specify your target deadline in order to help your copywriter adjust and adapt to your needs, especially if you’re in a rush to publish your next content.
This goes without saying, but make sure you know how much you’re willing and able to spend on a freelance copywriter. Freelance copywriters usually come in different styles and varying rates. Have a range of pay in mind and communicate it to your writer. Be honest and negotiate if necessary. Many freelance copywriters are willing enough to adjust, but always make sure to pay them justly.
Hiring a freelance copywriter that will best suit your style can be challenging. It’s difficult to find someone who can do what you need, when you need it. But, you don’t have to settle for just anyone. It’s important to find someone talented, reliable, and whom you can work well with. So, take your time in finding the perfect freelance copywriter for the job and never rush into anything hasty.
Looking for a freelance copywriter? Copywriting Assist has a team of experienced freelance copywriters always ready to give you the best content your business needs! So, if you want nothing but the best for your business, get your freelance copywriter and start hiring one now!
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