The copywriter is an expert who knows how to write clever sentences and a smooth story. But she needs to find out more about your business first. You know your products, your industry, your customers, and your competitors. She or he doesn’t know anything besides what you tell them. So be ready to give her useful information, either verbally or in written form, that they can use as the factual content of your message.
Inform the copywriter what your advertising strategy entails. The message you’re trying to get over to potential customers should be consistent across your website, brochures, and other promotional materials. Of course, you want everything you sell to have a certain purpose. Before writing a single word, your copywriter must fully grasp your marketing approach.
Determine what has to be done and how long it will take. Give the copywriter a timeline, but also give yourself a timeline. If the copywriter is supposed to hand up the first draft by a certain date, then you should set a timeframe by which you hope to have finished reviewing it. Time is of the essence, so plan accordingly to get the highest quality result.
You shouldn’t be so controlling. The copywriter is an accomplished expert in their field. Don’t peek over her shoulder as she writes your copy. Let her do her magic and develop some wording that sells your material.
Copywriters can’t read your mind. They’ll write out a first draft that’s similar to what you wanted, hopefully, but it may need some work. Give the copywriter helpful critique rather than destructive anger, and then let them work with your suggestions to improve the material.
Do as few rounds of edits as possible. Piecemeal reviews that need drafting version after version of the copy are inefficient and result in unnecessary extra work for you and the copywriter, while an iterative procedure is important for some projects.
Keep in mind that even though your copywriter should deliver a flawless final draft, faults sometimes occur. To be on the safe side, you should also check the content for typos, punctuation, and grammar errors. The second pair of eyes is invaluable.
Do business with your copywriter as if they were equal, and you’ll both come out ahead. The copywriter is fighting for you. She cares that you enjoy the final product and that it accomplishes your goals. If she wants anything to be flawless, she’ll put in the time and effort. Give a hand to make the trip there more enjoyable.
If you’re looking for expert help to take your online marketing to the next level, a freelance copywriter may be just what you need. Copywriting Assist is a team of experienced professionals that can fine-tune your website content, create powerful email campaigns, and develop engaging social media posts that will capture attention and drive traffic. And when you get better results, everyone wins. So why not give it a try? You may be surprised at what a difference a freelance copywriter can make. Visit our website to see our offers and learn more about how we can help you achieve your marketing goals. We look forward to hearing from you!
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